A build partner, not a development agency

Pay a reduced fee now. The rest comes from your product's revenue.

Most development companies ask for the full build cost up front. We work as your technical cofounder instead: you pay a reduced monthly fee while we build, and we recover the rest from a capped share of revenue. You keep the company and the roadmap.

See if your product fits See the numbers

Prefer to talk it through? Book a 30-minute call with Gaurav.

Built and running in production for

Why this is different

An agency is paid when it bills. We are paid when your product sells.

The build is the same: a written scope, a named lead, working software at every milestone. What changes is who carries the risk after launch.

A typical development agency compared with Pixelperinches on Founder's Path
Question	A typical development agency	Pixelperinches on Founder's Path
Cash before the product earns	The full build cost. $75,000 in the example.	Under half. $35,500 in the example: a paid discovery and proof slice, then a reduced monthly fee.
How the rest is paid	There is no rest. You have paid it all.	From a share of the product's revenue, paid monthly. 10% in the example.
A slow month	The invoice is the same.	A small month means a small payment. The share is a percentage, not a fixed instalment.
When payments stop	When the invoices are paid.	The month the build is recovered. The cap is fixed at signing and never moves.
What we each want	More billable work.	A product that sells, because that is how we are paid.
Who owns the company	You.	You. No board seat, no veto. Equity is optional, and many deals have none.
Who owns the code	You, once you have paid.	Held in escrow until the build is recovered, then transferred to you. You run and sell the product as yours in the meantime.
Total cost	Lower. Paying upfront is the cheapest way to buy a build.	About 15% higher in the example. That is the price of keeping your cash while the product proves itself.

If you have the budget and want to own everything at once, Paid Build costs less in total. We will tell you so on the first call.

The numbers

One example deal, month by month.

A subscription product sold to businesses, with a first commercial release priced at $75,000. That agreed price is the Build Value. Assume the product earns $6,000 a month net in its first year after launch, $18,000 in its second and $30,000 after that.

Before build: $11,500 from you$4,000 discovery, which sets the scope and the Build Value, and a $7,500 proof slice, a working version of the hardest part. Neither counts toward the Build Value. The build starts once three pilot customers have signed and paid founding fees.
During build: $24,000 from youEight monthly fees of $3,000, every one credited to the Build Value. $51,000 left to recover.
Year 1 after launch: $7,200 from the product10% of $6,000 a month. $43,800 left.
Year 2: $21,600 from the product10% of $18,000 a month. $22,200 left.
Month 32: recoveredThe revenue share stops and the code transfers to you from escrow.

$35,500

Cash from you before the product earns anything.

$51,000

Recovered from the product's own revenue, not your bank account.

$39,500

Stays in your bank while the product proves itself, compared with paying the same build upfront.

A smaller build, paid the same way

Founder's Path starts at a $40,000 build. The monthly fee stays the same; a smaller build simply runs for fewer months.

The smaller example deal compared with the main example
Item	Smaller build	The example above
Build Value	$40,000	$75,000
Discovery	$2,500	$4,000
Proof slice	$4,000	$7,500
Monthly fee	$3,000 for 5 months ($15,000)	$3,000 for 8 months ($24,000)
Left to recover from revenue	$25,000, at 10%	$51,000, at 10%
Cash from you before the product earns	$21,500	$35,500

Example numbers only. Yours are set after scoping and fixed in writing before the build starts. Read the full sample term sheet.

The clinician who has watched the same workflow break for ten years and knows exactly what the fix looks like.

The operator who runs the process by hand today, in spreadsheets and phone calls, and has customers asking for the software.

The founder with letters of intent, a deck, and a quote from an agency they cannot justify paying upfront.

It is not free. This model needs some cash and pilot customers ready to commit. With neither, the honest answer is not yet, and the readiness check shows what to close first.

Start here

Three questions. One honest recommendation.

Answer these and we will tell you which way to pay fits, or whether it is too early. Your answers carry over to the application form.

Three ways to pay

One build. You choose how to pay for it.

Every option runs through the same process and the same team. What changes is how much cash you put in, how we recover the rest, and what you need before we start. Terms are set per client after scoping; see a sample term sheet.

Our main model

Founder's Path

For domain experts with some cash and pilot customers ready to commit.

You pay: Short paid discovery, then a reduced monthly fee credited to a fixed Build Value: $3,000 a month in both our examples. Reduced, not free. For builds of $40k or more.
We recover: A capped revenue share until the Build Value is recovered. Optional minority equity that vests against delivery.
IP: Held by us until recovery, with your operating licence in the meantime. Transfers to you on recovery.
Control: Yours. The roadmap stays with you.

Founder's Path in full

By selection

Customer-Funded Build

For founders with committed pilot customers who have paid deposits, and no budget.

You pay: No upfront fee. The gate is signed pilot customers with deposits before build starts.
We recover: A technical-cofounder equity stake with vesting, plus a revenue share to recover the Build Value.
IP: Same stance as Founder's Path.
Control: Yours. If you raise a round, the deal converts to Founder's Path.

Customer-Funded Build and the gate

Limited places. We turn down most applications.

Lowest total cost

Paid Build

For funded founders and operators who want speed and clean ownership.

You pay: Milestone fees as each milestone is accepted. From $25k for a simple first release; most run $40k to $125k.
We recover: From the fees. Nothing else.
IP: Yours, 100% of the company and the project IP on payment.
Control: Entirely yours.

Paid Build in full

If it does not sell

We share the downside. Here is exactly how.

Any partner will say they share the risk. These are the terms that make it true, and the ones that protect us.

Revenue is slow

Payments follow revenue. A slow month means a small payment. If the balance is still open three years after commercial release, the share steps up, from 10% to 15% in the example. The cap does not change.

The product genuinely fails

After a sustained, good-faith commercial push, the unrecovered balance is reduced by an amount agreed at signing, and the rest is spread over an agreed period.

What the agreement does not allow

Walking away, rebuilding the product elsewhere, or selling the company without settling first. Those make the balance due in cash.

How it works

Five steps, whichever way you pay.

Each step ends with something you can hold: a decision, a document, or working software. The full build path.

Call

Thirty minutes. An honest yes, no, or not yet, and which way to pay fits.
Scoping

Short paid discovery. Scope, architecture, cost range and timeline.
Proof slice

A small fixed-fee slice that proves the hardest part works.
Trial release

Your pilot customers use it. Feedback and first revenue.
Commercial release

The product you can sell, with ownership or an exclusive licence.

Proof

Live products in regulated markets.

Company lines follow the live sites. Nothing rounded up.

JAR Pay, UK fintechConcept to live platform in six months. Multi-currency workflows, real-time transaction monitoring, passed independent security audits.

Case study

CareAlgo, UK careAI platform that matches care seekers with culturally aligned care workers. Live.

Case study

Whole Student Learning, US K-12 educationSeeMeForMe, a multi-tenant school platform with MFA, role-based access and per-school theming. Live.

SeeMeForMe case study

"They work as a true partner and extension of our team."
Maaha Suleiman, CEO, CareAlgo

"We were never worried about the development and had peace of mind with Gaurav leading the team."
Director, JAR Pay

"They've met every challenge I've given them."
John Theis, Founder and CEO, Whole Student Learning

Rated 4.9 from 4 verified reviews. Read them on Clutch.

See the startups we build with

Entry product

Raising a round? Start with the Fundraising Tech Pack.

Two weeks, from $3,000, fixed in writing before we start. It gives investors the technical answers they will ask for, and it names a team ready to build once the round closes.

What is in the pack Ask for a quote

You get

First-release scope
Architecture and compliance notes
Build cost range and timeline
A clickable prototype of the core journey
A letter naming Pixelperinches as technical partner once the round closes

If you go on to build with us, the fee is credited.

The boring details

Up front, so nobody has to ask.

Company

Pixelperinches Technologies Private Limited, registered in India.

Delivery

Remote, on your working hours, with a named lead. Clients today are in the UK and the US. Weekly working sessions and a shared board.

Hosting

UK or EU hosting under your control. The accounts are yours from day one.

IP

Paid Build: yours on payment. Founder's Path and Customer-Funded Build: held by us until recovery, exclusive operating licence meanwhile, assignment deed held in escrow from signing.

Data

Your customer data and verified content stay yours. Builds are GDPR-aware by default.

Disputes

Arbitration under SIAC rules, seated in Singapore. Written into every agreement.

Warranty

30-day defect warranty after trial-ready acceptance.

Scope

Build Value is fixed to a written scope. Changes are priced by change order and never raise the equity.

Questions founders ask

Straight answers.

How is this different from a development agency?

An agency is paid in full for the build whether or not the product sells. On Founder's Path you pay a reduced monthly fee during the build, and we recover the rest from a capped share of the product's revenue. If it sells slowly, we are paid slowly. That changes what we agree to build and how carefully we scope it.

Is the revenue share the same as giving up equity?

No. The revenue share is a way of paying for the build over time. It has a fixed cap and stops the month the Build Value is recovered. On Founder's Path, equity is optional: a minority stake with a maximum fixed at signing, and many deals have none. Customer-Funded Build always includes a minority stake, because there is no upfront fee.

I have no money. Can you still build my product?

Only if you have committed pilot customers who have paid deposits. That is Customer-Funded Build, and it is by selection. Without customers or cash the honest answer is not yet: talk to customers first, get deposits, then apply. If you are raising, the Tech Pack gives investors a credible technical story. The readiness check shows exactly which gaps to close first.

Is the Founder's Path free until revenue?

No. The fee is reduced and paced, not zero. You pay a monthly amount from kickoff and every payment is credited to the Build Value. Zero-cash builds only happen under Customer-Funded Build, and only with committed customers.

Who owns the IP?

On Paid Build, you do, in full, on payment. On Founder's Path and Customer-Funded Build, Pixelperinches holds the project IP until the Build Value is recovered and any equity is issued, or until you settle early. You hold an operating licence while payments are current, exclusive worldwide from Commercial acceptance. The deed of assignment is signed at contract signing and held in escrow, so the transfer is mechanical, not a negotiation. Your data and verified content are yours throughout. The sample term sheet sets out each step.

Do you take control, a board seat, or a veto?

No. You keep the company and the roadmap. Where we hold equity it is a minority stake that vests as we deliver, with a maximum fixed at signing and never renegotiated.

What does it cost, and what are the percentages?

The Fundraising Tech Pack starts at $3,000. A first commercial release on Paid Build starts from $25k, and most run $40k to $125k, depending on scope, roles and compliance. On Founder's Path and Customer-Funded Build, the revenue share, equity maximum and vesting are set per client after scoping and written down before anything starts. Our sample term sheet shows how a typical Founder's Path deal works, with example numbers.

Are you investors?

No. We do not put cash into companies. We put the build in and recover it from the product. If you need capital, the Tech Pack gives your investors a credible technical story, and we work alongside whoever funds you.

What happens if the product fails?

Genuine commercial failure after a sustained, good-faith push is handled in the contract: the unrecovered balance is reduced and the rest is spread over an agreed period. What the contract does not allow is walking away, rebuilding elsewhere, or selling the company without settling first. Those trigger the balance in cash.

I am on Customer-Funded Build and I raise a round. What changes?

The deal converts to Founder's Path: a paced fee and a capped revenue share replace the zero-cash terms. The equity stake stays as agreed at signing. You get a funded build team without renegotiating from scratch.

See if your product fits.

Three questions, one honest recommendation, and a form that already knows your answers. Gaurav reads every application himself.

See if your product fits Apply directly

Prefer to talk first? Book a 30-minute call.