Technical cofounder for domain experts

You know the market. We build the product.

Pixelperinches is the build partner for operators and domain experts with a startup idea. You keep the company and the roadmap. We own the build, from first scope to commercial release. Three ways to work together, including one for founders with committed customers and no cash.

Not ready to apply? Book a 30-minute call with Gaurav.

Built and running in production for

  • JAR Pay case study
  • CareAlgo case studyCareAlgo case study
  • Spectra Star SeeMeForMe case study

Who this is for

The clinician who has watched the same workflow break for ten years and knows exactly what the fix looks like.

The operator who runs the process by hand today, in spreadsheets and phone calls, and has customers asking for the software.

The founder with letters of intent, a deck, and nobody to build the thing.

Start here

Three questions. One honest recommendation.

Answer these and we will tell you which track fits, or whether it is too early. Your answers carry over to the application form.

1. Where is the product today?
2. What budget do you have for the build?
3. Committed customers?

Answer all three to see our recommendation.

Three ways to work together

Same build. Different ways to pay.

Every track runs through the same process. What changes is how much cash you put in, how we recover the rest, and what you need before we start. A first commercial release typically runs £40k to £100k. Deal terms on the other two tracks are set per client; see a sample term sheet.

Track 1

Paid Build

For funded founders and operators who want speed and clean ownership.

You pay
Milestone fees as each milestone is accepted. Typically £40k to £100k for a first commercial release.
We recover
From the fees. Nothing else.
IP
Yours, 100% of the company and the project IP on payment.
Control
Entirely yours.
Flagship Track 2

Founder's Path

For domain experts with some cash and customers close to paying.

You pay
Short paid discovery, then a reduced, paced monthly fee credited to a fixed Build Value. Reduced, not free.
We recover
A capped revenue share until the Build Value is recovered, plus an optional minority equity slice that vests against delivery.
IP
Held by us until recovery, with your operating licence in the meantime. Transfers to you on recovery.
Control
Yours. The roadmap stays with you.
By selection Track 3

Studio Bet

For founders with committed pilot customers who have paid deposits, and no budget.

You pay
No upfront fee. The gate is signed pilot customers with deposits before build starts.
We recover
A technical-cofounder equity stake with vesting, plus a revenue share to recover the Build Value.
IP
Same stance as Founder's Path.
Control
Yours. If you raise a round, the deal converts to Founder's Path.
Studio Bet and the gate

Limited places. We turn down most Studio Bet applications.

How it works

Five steps, on every track.

Each step ends with something you can hold: a decision, a document, or working software. The full build path.

  1. Call

    Thirty minutes. An honest yes, no, or not yet, and which track fits.

  2. Scoping

    Short paid discovery. Scope, architecture, cost range and timeline.

  3. Proof slice

    A small fixed-fee slice that proves the hardest part works.

  4. Trial release

    Your pilot customers use it. Feedback and first revenue.

  5. Commercial release

    The product you can sell, with ownership or an exclusive licence.

Proof

Live products in regulated markets.

Company lines follow the live sites. Nothing rounded up.

JAR Pay, UK fintechConcept to live platform in six months. Multi-currency workflows, real-time transaction monitoring, passed independent security audits.

Case study

CareAlgo, UK careAI platform that matches care seekers with culturally aligned care workers. Live.

Case study

Spectra Star, US K-12 educationSeeMeForMe, a multi-tenant school platform with MFA, role-based access and per-school theming. Live.

SeeMeForMe case study

"They work as a true partner and extension of our team."

Maaha Suleiman, CEO, CareAlgo

"We were never worried about the development and had peace of mind with Gaurav leading the team."

Director, JAR Pay

"They've met every challenge I've given them."

John Theis, Founder and CEO, Whole Student Learning

Rated 4.9 from 4 verified reviews. Read them on Clutch.

See the startups we back

Entry product

Raising a round? Start with the Fundraising Tech Pack.

Two weeks, from £2,500, fixed in writing before we start. It gives investors the technical answers they will ask for, and it names a team ready to build once the round closes.

You get

  • First-release scope
  • Architecture and compliance notes
  • Build cost range and timeline
  • A clickable prototype of the core journey
  • A letter naming Pixelperinches as technical partner once the round closes

If you go on to build with us, the fee is credited.

The boring details

Up front, so nobody has to ask.

Company

Pixelperinches Technologies Private Limited, registered in India.

Delivery

Remote, on your working hours, with a named lead. Clients today are in the UK and the US. Weekly working sessions and a shared board.

Hosting

UK or EU hosting under your control. The accounts are yours from day one.

IP

Paid Build: yours on payment. Founder's Path and Studio Bet: held by us until recovery, exclusive operating licence meanwhile, assignment deed held in escrow from signing.

Data

Your customer data and verified content stay yours. Builds are GDPR-aware by default.

Disputes

Arbitration under SIAC rules, seated in Singapore. Written into every agreement.

Warranty

30-day defect warranty after trial-ready acceptance.

Scope

Build Value is fixed to a written scope. Changes are priced by change order and never raise the equity.

Questions founders ask

Straight answers.

I have no money. Can you still build my product?

Only if you have committed pilot customers who have paid deposits. That is Studio Bet, and it is by selection. Without customers or cash the honest answer is not yet: talk to customers first, get deposits, then apply. If you are raising, the Tech Pack gives investors a credible technical story. The readiness check shows exactly which gaps to close first.

Is the Founder's Path free until revenue?

No. The fee is reduced and paced, not zero. You pay a monthly amount from kickoff and every payment is credited to the Build Value. Zero-cash builds only happen under Studio Bet, and only with committed customers.

Who owns the IP?

On Paid Build, you do, in full, on payment. On Founder's Path and Studio Bet, Pixelperinches holds the project IP until the Build Value is recovered and any equity is issued, or until you settle early. You hold an operating licence while payments are current, exclusive worldwide from Commercial acceptance. The deed of assignment is signed at contract signing and held in escrow, so the transfer is mechanical, not a negotiation. Your data and verified content are yours throughout. The sample term sheet sets out each step.

Do you take control, a board seat, or a veto?

No. You keep the company and the roadmap. Where we hold equity it is a minority stake that vests as we deliver, with a maximum fixed at signing and never renegotiated.

What does it cost, and what are the percentages?

The Fundraising Tech Pack starts at £2,500. A first commercial release on Paid Build typically runs £40k to £100k, depending on scope, roles and compliance. On Founder's Path and Studio Bet, the revenue share, equity maximum and vesting are set per client after scoping and written down before anything starts. Our sample term sheet shows how a typical Founder's Path deal works, with example numbers.

Are you investors?

No. We do not put cash into companies. We put the build in and recover it from the product. If you need capital, the Tech Pack gives your investors a credible technical story, and we work alongside whoever funds you.

What happens if the product fails?

Genuine commercial failure after a sustained, good-faith push is handled in the contract: the unrecovered balance is reduced and the rest is spread over an agreed period. What the contract does not allow is walking away, rebuilding elsewhere, or selling the company without settling first. Those trigger the balance in cash.

I am on Studio Bet and I raise a round. What changes?

The deal converts to Founder's Path: a paced fee and a capped revenue share replace the zero-cash terms. The equity stake stays as agreed at signing. You get a funded build team without renegotiating from scratch.

Ready? Find your track, then apply.

Three questions, one recommendation, and a form that already knows your answers. Gaurav reads every application himself.

Prefer to talk first? Book a 30-minute call.