Refer a founder

Know someone who needs a product built? Introduce us.

If someone you know needs a build partner, an email with both of us copied is all it takes. If they agree to an engagement worth $5,000 USD or more, as their first paid service or as a software development project agreed within six months of your introduction, we pay you a one-time referral commission of $500 USD.

What we pay

$500 USD, once, when your introduction becomes a paying client.

One commission per client, on an engagement worth at least $5,000 USD in total, agreed within six months of your introduction, and paid after the client's first payment towards it has cleared.

  1. You introduce someone

    An email with both of us copied, or your name in their application. The six months start on the date of that written introduction.

  2. We talk to them

    We discuss what they need and whether we are the right team.

  3. They agree to an engagement of $5,000 USD or more

    Either their first paid service, or a software development project agreed within six months of your introduction, even if they started with something smaller such as a Fundraising Tech Pack. The total agreed value counts, not the first instalment.

  4. They make their first payment towards it

    We wait until it has been received and cleared in our account.

  5. We pay you $500 USD

    Once, within 30 days of that payment clearing, by bank transfer.

What does not earn a commission

  • An introduction on its own, an enquiry, a meeting or a discussion.
  • Someone who decides not to go ahead, or whom we decline.
  • A client who was already in active discussions with us when you introduced them.
  • Work worth less than $5,000 USD in total, unless a software development project of $5,000 USD or more is agreed within six months of your introduction.
  • A project agreed more than six months after your introduction.
  • Further payments, larger projects or repeat work once the commission has been paid. There is one commission per client.

How to introduce someone

Two ways, both take a minute.

  1. Email both of us

    Write to gaurav@pixelperinches.com with the founder copied, and a line on what they are building. Gaurav replies to both of you.

  2. Or send them to apply

    Point them to the application and ask them to mention your name in it. We will confirm with you that the introduction is yours.

  3. We keep you posted

    A short note when they apply, when they make their first payment, and when your commission is on its way. Nothing about their business beyond that.

Who to introduce

Founders who know their market and need the product built.

  • A good fit. Clinicians, care and compliance operators, finance and payments specialists, educators, and other domain experts with a problem they know first-hand.
  • Even better. Someone who can pay for a first step, has paying pilot customers, or is raising a round and needs the technical side answered.
  • Not a fit. Someone looking for an unpaid cofounder to build for equity alone. Our three tracks explain why.
  • Holding a quote already? They can send it for a written second opinion at no charge, which is often the easiest first step.

The terms

The details, in plain English.

When do you pay the commission?

When the client you introduced has agreed to an engagement worth $5,000 USD or more in total, either their first paid service or a software development project agreed within six months of your introduction, and their first payment towards it has been received and cleared in our account. We then pay you a one-time referral commission of $500 USD within 30 days, by bank transfer.

What counts as a qualifying engagement?

An engagement with a total agreed value of at least $5,000 USD, agreed in writing. It can be the client's first paid service with us, or a software development project agreed within six months of your introduction. The whole agreed value counts, not the first instalment: a $60,000 build paid in milestones qualifies, and the commission is paid once its first milestone payment clears. On Founder's Path or a Customer-Funded Build, the Build Value in the agreement is the total.

How does the six-month window work?

The six months start on the date of your written introduction: your email with both of us copied, or the date of an application that names you. If the client starts with something smaller than $5,000, such as a Fundraising Tech Pack from $3,000 or a Production Readiness Review from $2,000, nothing is paid for that. If they then agree a software development project worth $5,000 or more within those six months, that project qualifies, and we pay you once its first payment clears, even if that payment falls after the six months. A project agreed after the six months does not qualify.

Is anything paid for the introduction itself?

No. Nothing is paid for an introduction, an enquiry, a meeting or a discussion. The commission is earned only when a qualifying engagement is agreed and its first payment clears.

What if the client is already talking to us?

Then the introduction does not qualify. If the client was already in active discussions with us when you introduced them, no commission is due, and we will tell you so straight away.

What if the client pays more later or starts another project?

The commission is paid once per client, and only once. After it has been paid, later payments, larger projects and repeat work do not earn a further commission.

What if they do not go ahead, or you turn them down?

No commission is due. We decline most applications. If we decline someone you introduced, we tell them quickly and with the reason, and we let you know.

Does the client pay more because of the referral?

No. The client pays exactly what they would have paid, and we tell them you introduced them.

What if two people introduce the same client?

The first valid written introduction takes priority, and we will tell the second person straight away.

Thinking of someone already?

One email with both of us copied. Gaurav replies to both of you within one working day.