Cookies help us provide a better experience. Here's everything you need to know about how we use them.
Last Updated: December 12, 2025
1. What Are Cookies?
Cookies are small text files that websites place on your device (computer, phone, tablet) when you visit. They're widely used to make websites work efficiently, remember your preferences, and provide analytics data.
The Short Version
We use cookies to understand how you use our site, remember your preferences, and improve your experience. We don't use cookies to personally identify you or sell your data.
How Cookies Work
When you visit our website:
Our server sends a small file to your browser
Your browser stores it on your device
On future visits, your browser sends the cookie back
This helps us recognize returning visitors and remember settings
Similar Technologies
This policy also covers similar technologies:
Local Storage: Browser storage that persists longer than cookies
Session Storage: Temporary storage cleared when you close the browser
Pixels/Beacons: Tiny images that track page views and email opens
2. Types of Cookies We Use
🔒
Essential Cookies
Required
These cookies are necessary for the website to function. Without them, features like page navigation and secure areas won't work properly. They cannot be disabled.
📊
Analytics Cookies
Optional
Help us understand how visitors use our website — which pages are popular, how long you stay, where you come from. This data is aggregated and anonymous.
📢
Marketing Cookies
Optional
Used to track visitors across websites to display relevant ads. We use these sparingly — only for retargeting visitors who've shown interest in our services.
⚙️
Functional Cookies
Optional
Remember your preferences like language, region, or theme settings to provide a more personalized experience on future visits.
3. Specific Cookies We Use
Essential Cookies
Cookie Name
Purpose
Duration
Provider
__cf_bm
Bot management and security
30 minutes
Cloudflare
cookie_consent
Stores your cookie preferences
1 year
PixelPerinches
Analytics Cookies
Cookie Name
Purpose
Duration
Provider
_ga
Distinguishes unique users
2 years
Google Analytics
_ga_*
Maintains session state
2 years
Google Analytics
_gid
Distinguishes users
24 hours
Google Analytics
_gat
Throttles request rate
1 minute
Google Analytics
Marketing Cookies
Cookie Name
Purpose
Duration
Provider
_fbp
Facebook advertising tracking
3 months
Meta/Facebook
li_sugr
LinkedIn advertising
3 months
LinkedIn
hubspotutk
HubSpot visitor tracking
13 months
HubSpot
Functional Cookies
Cookie Name
Purpose
Duration
Provider
theme_preference
Stores dark/light mode preference
1 year
PixelPerinches
checklist_progress
Saves MVP checklist progress
1 year
PixelPerinches
4. Third-Party Cookies
Some cookies are placed by services we use. These third parties have their own privacy policies:
Google Analytics
We use Google Analytics to understand website traffic and usage patterns. Google may use this data across their services.